"Colin Kaepernick’s Nike Campaign Keeps N.F.L. Anthem Kneeling in Spotlight", 03 Sep 2018

Colin Kaepernick, the former N.F.L. quarterback who inspired a player protest movement but who has been out of a job for more than a year, has signed a new, multiyear deal with Nike that makes him a face of the 30th anniversary of the sports apparel company’s “Just Do It” campaign... Nike will also donate money to Kaepernick’s “Know Your Rights” campaign... On Thursday, Kaepernick won a victory in his grievance against the league when an arbitrator let his case, in which he accuses the league of conspiring to keep him off the field because of his activism, advance... A wave of on-field protests has continued, with varying degrees of intensity, since summer 2016, when Kaepernick began kneeling during the playing of the national anthem... Reaction to Kaepernick’s tweet was swift. Almost immediately, “Just Do It” and “Nike” became top trending terms on Twitter in the United States, and by morning the hashtag #NikeBoycott was one of the most used on the social media service... Nike’s stock price fell more than two percent in early trading... The new Kaepernick ad features a close-up, black-and-white photograph of his face, with copy that references his kneeling and his belief that his activism is keeping him out of the league.