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Article

20 Jan 2014

Author:
Tansy Hoskins, Guardian (UK)

Voluntary guidelines to protect young fashion models aren't working

[M]odelling is a highly competitive, deregulated industry beset with exploitation, debt and abuse in which many of the workers are children...Model Alliance [is a] non-profit organisation working to establish fair labour standards...[Sarah Ziff, a former child model & founder of Model Alliance says] "[s]exual harassment and abuse are problems in many industries, and modelling is no exception."...[T]here is also the impact on society of beauty standards being aligned with pre-pubescent and extremely thin girls...[A recent study] stated that there should be government intervention to alleviate social pressure on women (90% of people suffering from eating disorders like anorexia nervosa and bulimia are women) by, for example, regulating against the use of underweight models in the fashion industry and in women's magazines...In June 2012 in response to growing controversy around the impact of the fashion industry on society, and following a particularly inappropriate fashion spread by Vogue Paris featuring a 10-year old, Condé Nast launched the Vogue Health Initiative...Unfortunately...the Vogue Health Initiative has been broken three times, with Vogue Mexico, Vogue China and Vogue Italia each shooting 15-year olds and then claiming they did not know how old the model was...In such a deregulated industry...voluntary guidelines have not proved effective. Labour laws exist to protect other industries – why should a sector whose employees are predominantly vulnerable young girls far from home be any different?