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Weber Shandwick research shows millennials expect CEOs to take public stands on social issues

Author: Jena McGregor, The Washington Post (USA), Published on: 24 July 2017

"What millennials want from their CEOs: Activism", 24 Jul 2017

A new report from the global public relations firm Weber Shandwick and KRC Research surveyed Americans on how they feel about “CEO activism” — when corporate officials make public statements on social issues... Millennials are the one group that sees this trend in a significantly positive way. In the survey, 56 percent of millennials said CEOs and other business leaders need to engage on hotly debated current issues more today than in the past, compared with just 36 percent of Gen Xers and 35 percent of baby boomers... “This whole activism shift is real,” [Leslie Gaines-Ross, chief reputation strategist for Weber Shandwick] said. “We’re seeing it from everywhere, and we’re just going to continue to see it. It’s part of the great divide." [Refers to: Weber Shandwick]

Read the full post here

Related companies: Apple