[Original article in Chinese. Title translation, and following summary of the article's key points, provided by Business & Human Rights Resource Centre.] [Introduction to Fortune China's special edition on corporate social responsibility includes the following points:] Businesses are becoming more aware that fulfilling corporate responsibility is not only to meet the expectations of stakeholders, but also a means and an opportunity to fulfil the corporate mission and vision. Not only are multinational corporations becoming responsible, so are local Chinese companies such as Vanke. It has “corporate citizenship” as part of its 10-year plan. Regarding safety and environmental challenges, even a major oil company such as CNPC took some action by committing itself to SA8000 compliance. This issue of Fortune China has interviewed a number of corporations about implementation of corporate accountability measures, including: - BP: says “corporate responsibility is not just charity but more about being a successful and sustainable business”; initiatives include reduction of carbon dioxide emissions, alternative recyclable energy, Employee Matching Fund on charitable causes and Green Education Project in China - L’Oréal: winner of Prestigious Global Business Coalition on HIV/AIDS Award, sponsored Chinese Young Women in Science, reduced water consumption by almost 50% in factories and recycled 90% of waste materials - IBM: collaboration with Palace Museum to build an interactive real-time information and guiding platform, which is considered as an education project - Intel: emphasis on engagement of staff in Intel Volunteer Matching Grant Program, focussing on environmental protection and education projects - Bayer: implemented measures to turn wastewater into usable water; sponsored public health, poverty reduction, science education, special Olympics and AIDS prevention projects. Leaders among local Chinese companies include: - Vanke: “Change Agent, Corporate Citizen” as slogan, environmental protection and energy-saving measures in all new development projects - Lenovo: organized yearly charity day gathering donations in excess of 60 million yuan going to SARS patients and tsunami relief effort - Haier: sponsored education and poverty reduction projects