Corporations aren't allowed to be nice. Company directors are legally obliged to act in the best interests of their shareholders' investments - i.e. to make them as much money as possible. Genuine efforts to sacrifice profits in favour of human rights and environmental protection are off-limits. Even if a company's directors took the long view that environmental sustainablity is ultimately essential for economic sustainability, their share price would drop and they would probably be swallowed up by competitors. This is why corporate social and environmental initiatives can't really get beyond the marketing and greenwash stage.