When brand owners are responsible for ensuring their products are recycled responsibly, and when health and environmental costs are included in the product price, there is a strong incentive to design goods to be more durable, easy to recycle and less toxic. This is the thinking behind a better approach to managing (and preventing) waste called "extended producer responsibility." Producer responsibility laws have been enacted in about 30 countries...We need to work together across California to urge statewide producer-responsibility policies.