Women in male-dominated industry encourage women to join through various initiatives; Gender-diverse companies 15% more likely to perform better
Author: Kathy Deehan, Rajapack, on Europe Business Review, Published on: 29 May 2017
"Women mean business: challenging the idea of traditionally male industries", 27 May 2017
Gender parity in the workplace is important. Companies are beginning to realise that having a diverse workforce not only allows them to better represent their customer base, but it can also translate into profits.
Gender-diverse companies are 15% more likely to perform better than their respective national industry medians and a mixed workforce has shown to positively impact innovation....
But, despite this promising outlook, there are still industries that remain male-dominated...[T]hese are also the industries which have long been considered traditionally 'male' vocations, such as construction, logistics, engineering and packaging...
...[M]ore needs to be done to educate and encourage women to take up careers in these industries. Several initiatives have been set up to highlight the issues faced by women in the workplace, and specifically, women in industries considered traditionally male. Women in Packaging is dedicated to creating a strong support network for women, as well as encouraging them to join the industry.
WISE is campaign focused on getting more women into the science, technology and engineering sectors...[Also refers to Rajapack, Story Contracting]