"Unilever responds to rights campaign, commits to Rohingya protection", 1 Mar 2017

[R]ights activists concerned with the plight of the Rohingya Muslim minority in Myanmar launched a new strategy in an effort to end the repression characterized by the United Nations recently as tantamount to “ethnic cleansing”. They sought the help of business, and business responded...“After years of trying to get politicians to move on the Rohingya issue, it became clear that they were hesitant because Myanmar is important for investors. We, therefore, decided to instead reach out to companies directly"...On Sunday, Unilever tweeted its commitment as a company to the protection of the Rohingya. One activist noted: “When Paul Polman signed the letter of concern in December, he did it as an individual, not as a representative of Unilever; but with that tweet, Unilever unequivocally took the same stand.” Unilever’s tweet received more likes and retweets than almost anything the company has ever posted... [The] campaign noted that Unilever’s public alignment with the letter Polman signed is a significant step primarily because it commits the company to the protection of the Rohingya and sets a precedent for other companies to follow in using their influence to end atrocities...

Update [Sep 2017]: Paul Polman, CEO of Unilever, posted another tweet in support of Rohingya on Sep 16 2017: