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Artigo

Coming to terms with the forces of anti-globalisation

...Samuel Palmisano, chairman and chief executive of...IBM, argues that multinationals are dead. In their wake is a new creature - the 'globally integrated enterprise' (GIE) - which does not exploit nations or workers but seeks to 'open new possibilities for business growth and social progress'...There are flaws in Palmisano's thinking...But that's not stopping some corporates from trying. Shell, for instance, is behind some innovative work which is slowly establishing small and medium-sized enterprises in Uganda, Kenya and South Africa...Ericsson...has sold huge numbers of handsets to Africans by ripping up its tariff structure. [also refers to Tetra-Pak, Coca-Cola]