Incidences of diarrhoea have dropped from 36% to just 5% in the Indian village of Thesgora as a direct result of Unilever’s soap brand Lifebuoy’s ‘Help a Child Reach 5’ handwashing programme…[The] campaign aims to eradicate preventable deaths from diseases like diarrhoea through teaching lifesaving handwashing habits…Lifebuoy’s handwashing programmes are now being rolled out to villages across 14 countries (Bangladesh, Brazil, Egypt, Ghana, India, Indonesia, Kenya, Malaysia, Nigeria, Pakistan, South Africa, Sudan, Uganda and Viet Nam) and scaled up in India to reach 45 million people…[The] company says…it has reached around 303 million people through its programmes of handwashing, safe drinking water, oral health and self-esteem.