"Sprinklr cuts 4% of global workforce amid slowdown", 15 February 2023

Customer experience firm Sprinklr has laid off roughly 4% of its global workforce — or more than 100 employees — as it realigns its headcount amid the ongoing economic slowdown.

Sprinklr started the layoff drive last week and is cutting its workforce in India, the U.S. and other regions, TechCrunch learned from people familiar with the matter and confirmed with the company through an email.

A Sprinklr spokesperson said that the “strategic business decision” affected employees across certain targeted regions, segments and support functions.

“While these decisions are extremely hard to make, it is the right decision for our long-term success as we shift from a capacity-driven to productivity-driven business model,” the spokesperson said in a prepared statement. “Our first priority is to support our employees with the greatest care and respect, show appreciation for their contributions to Sprinklr, and to assist them in their transition. We then will realign with a focus on making it easier to sell, and to deliver profitable growth to the business.”

On February 7, the New York-based firm notified the initial batch of its affected employees. It confirmed to TechCrunch that the decision did not impact any C-level executives.

This is not the first time that Sprinklr laid off its employees in the past year. In July, the company reportedly cut at least 50 roles in its global marketing department.