Статья
[PDF] Shared Value in Emerging Markets: How Multinational Corporations Are Redefining Business Strategies to Reach Poor or Vulnerable Populations
The challenges facing poor or vulnerable populations require innovative, sustainable, and large-scale solutions...Large companies are uniquely positioned to leverage their size and business models to address social problems sustainably and at scale. Corporations can serve as impact enterprises by creating shared value, using their core businesses to generate economic value through social progress. [Refers to Eli Lilly, Britannia, Nestle, Cargill, Coca Cola, Yara, IFFCO Kisan Sanchar, GlaxoSmithKline, Novo Nordisk (part of Novo Group), Novartis, Sproxil, Pfizer, ICICI, Lombard, Standard Chartered, Grupo Martins, Equity Bank, M-PESA, Arauco, Marathon Oil, Anglo American, De Beers, BP, Statoil, Salala Rubber, Fibria, Moladi, Tata Housing, Micro Housing Finance Corporation, Holcim Apasco, CEMEX, Guangsha Construction, Larsen & Toubro]