Статья
Three Major Business Initiatives Launched to Fight HIV/AIDS
Today marks the official launch of Product RED, linking big consumer brands to the Global Fund to Fight AIDS, TB and Malaria. [RED partners include American Express, Gap, Nike]... The private sector delegation to the Global Fund also announced today the names of seed donors for a new initiative to expand cause-related marketing and employee-giving campaigns to support the Global Fund. The initiative...will be funded initially by DaimlerChrysler, Novartis, GlaxoSmithKline, Becton, Dickinson and Company, Merck & Company and McKinsey & Company... Finally, GBC is honored to announce in-kind company contributions to Lesotho’s ongoing efforts to end its national AIDS pandemic... Beckman Coulter, BD (Becton, Dickinson and Company), Abbott Laboratories, Unilever HIV/AIDS Resource Centre, Standard Chartered Bank, OraSure Technologies, and Roche [will] contribute rapid HIV test kits and other medical equipment...