The award winning campaign…is a partnership [between]…Indian Farmers Fertiliser Cooperative Limited (IFFCO)…Bharti Airtel…and Star Global Resources…to address the lack of timely agricultural information available to farmers in India. Together they…launched m-Powering Farmers to provide agricultural information to farmers via mobile phone using innovative voice based technology in their local language…one million farmers are using the service daily with many reporting significant increases in farm productivity, resulting in increased availability of food and higher income generation…