Pioneering British rock band Radiohead has lent one of its songs to an MTV [part of Viacom] campaign to raise awareness about sweatshop labour and human trafficking... The MTV EXIT (End Exploitation and Trafficking) Campaign (www.mtvexit.org) has made a video shown in split screen, one side depicting a day in the life of an affluent young child and the other of a child forced to work in a sweatshop.