Anita Roddick (statement no. 1), Founder and Co-Chairman, The Body Shop International (headquartered in United Kingdom):
"So few business leaders have even begun to accept what, for me, has always been a simple truth: there is more to business than making money.
I believe we need to measure ourselves against a different standard. We need business that respects and supports communities and families. We need business that safeguards the environment. We need business that encourages countries to educate their children, heal their sick, value the work of women and respect human rights. Companies have to ask themselves: 'What does profit mean? Profit for whom?' Maybe we need to redefine profit. We need to measure progress by human development, not gross national product.
Those measurements are beginning to count. For retailers, the pioneering efforts of Levi Strauss and The Body Shop in building human rights criteria into commercial decision-making have been underlined by the development of the Council on Economic Priorities' auditable social accountability standard, SA8000, and the UK's Ethical Trading Initiative. Both of these directives involve companies and NGOs in the development of principles to protect the human rights of the workforce down the supply chain.
I would like the big business corporations of today to learn a few lessons from the Quakers, who ran excellent businesses, yet remained utterly decent and responsible. They had a public policy, they never lied, they never stole money from the corporation and they never took out more than they put in. They cared for the community and they seemed to do really well....
The Quakers would have also supported the proposition that as business is such a powerful force in society today it ought to be harnessed to effect social change, to improve the quality of life in those societies around the world where basic needs are not being met.
What today's corporate reactionaries forget is that, long before stakeholding became a political buzzword, it was sound business practice. The great Victorian philanthropists endowed educational institutions, libraries and hospitals in their local communities, and worked hard to improve the conditions and education of their employees. They understood that a cohesive society is an essential foundation for business success and that their companies would thrive with healthier, better-educated and more productive people. It would be folly if today we didn't see the role business can and must play in the development of human beings."
[from Anita Roddick, Business as Unusual (London: Thorsons, 2000), pp. 24-26]