"Placer Statement," 6 May 2022

... We have never sold user-level data and we never will. Further, we deliberately don’t participate in the ad tech industry where most customers expect to be able to track individual behavior.

... [W]e want to avoid any misperception about how Placer works. Following recent media reports, we removed all Planned Parenthood locations from our dashboard—the only abortion provider in our system—to dispel any potential concerns about how our data can be used. Additionally, our team confirmed that there were no searches for Planned Parenthood on the Placer system prior to these specific media inquiries. This is a part of an ongoing effort to remove all sensitive places from our system.

[Follow link above for full statement]