The entrepreneur [Oded Grajew] served as a special adviser to Brazil's leftist President Luiz Inácio Lula da Silva during most of 2003, promoting social programmes like the government's ”Zero Hunger” plan and dialogue between the Lula administration and the business community. He left that position to return to his role as head of the Ethos Institute for Business Social Responsibility, a non-governmental organisation he founded in 1998. [refers to Natura]