Chevron inherited a lawsuit for ecological damages and human health impacts caused by massive oil spills in...Ecuador when it bought the company responsible, Texaco...The lesson in all this is one that is being learned not only by Chevron, but by the broader extractive industry: in our modern world of instant communications, Darwin's theory of evolution [also] applies...to companies...[T]oday, business-as-usual approaches will no longer suffice...John Ruggie, the UN Special Rapporteur on business and human rights, has explicitly recognized this new playing field, emphasizing the importance of the "court of public opinion"...Thriving in this new competitive environment...entails making environmental and social management, and respect for human rights, central to companies' business model. [also refers to Occidental Petroleum, Shell]