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文章

2023年1月6日

作者:
Minky Worden (Human Rights Watch Director of Global Initiatives), Forbes

Qatar: As World Cup ends, sponsors must learn from exposure to demand FIFA pressure host govts. to protect workers, LGBT rights, women & press freedom, says HRW director

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"Beer and boycotts: Why FIFA's corporate sponsors should back rights reforms after World Cup," 20 Dec 2022

… on the human rights front, the FIFA World Cup in Qatar was memorable for all the wrong reasons: The lack of protections for women, journalists and LGBTQ people, and the deaths of thousands of migrant workers delivering $220 billion in tournament infrastructure and stadiums over 12 years.

The 14 corporate sponsors of Fédération Internationale de Football Association (FIFA)… expect an untarnished halo—not threats to their brand image—from the sport known as the “beautiful game.” Yet throughout Qatar’s tournament, FIFA’s corporate partners were imperiled by association with abuses against migrant workers and human rights violations including against LGBTQ rights...

As FIFA considers green-lighting future World Cup bids from would-be hosts Saudi Arabia and China, FIFA’s sponsors can expect the same treatment.

… As brand risks grew ahead of the Qatar World Cup, sponsors including AB InBev/Budweiser, Adidas, Coca-Cola, Visa and McDonald’s backed the call on FIFA to set up a remedy fund to compensate migrant workers and their families for wage abuses, injuries, and deaths. Under pressure from Qatar, that fund… was not established.

… FIFA sponsors should now use their exposure, embarrassment and broken contracts from the Qatar event to demand that FIFA finally make good on its commitment that host governments must protect workers, LGBTQ rights, women and press freedom.