The need for companies to understand and address human rights as a responsible business practice is growing. For the adidas Group this is reflected in the following key drivers. The first is the OECD Guidelines for Multinational Enterprises…revised…in May 2011..…[to which]…[t]he adidas Group has been a long time adherent…The second…is the work of the UN Special Representative on Business and Human Rights…The report was unanimously endorsed by the [UN Human Rights] Council [and] contains an important set of Guiding Principles…The adidas Group…has considered and incorporated key elements of the Guiding Principles into its general practice…Answers to the following Frequently Asked Questions explain the adidas Group’s approach to integrating human rights into its business practices.