Bayer's response to letter re placing ads on Belarusian TV
Bayer seizes the opportunity of the Business Human Rights & Resource Center to respond to a request regarding the placing of a television advertisement on Belarusian State Television.
Bayer is strongly committed to integrity and compliance as it is laid down in our LIFE Values (Leadership, Integrity, Flexibility, Efficiency), our Bayer Societal Engagement (BASE) Principles as well as our compliance and human rights policy.
In Belarus, we advertise to create awareness for our medicines and to help educate patients on potential treatment options of minor ailments. As a global leader in consumer health, we feel obliged to provide information on responsible self-care all over the world. We believe that patients in Belarus have a right to access this information via all communications channels, including TV.
All our advertisement activities strictly comply with all relevant international regulations and requirements.
Please reach out to us directly if you have any further questions.