[T]he idea of sustainability is becoming more and more prominent in the business world…[S]ales of most [USA] automakers...have plunged…The major exception, interestingly, was Honda, a manufacturer that began living the sustainability idea decades before it became popular…it long seemed like good business for firms to minimize their costs, even if this might mean dumping toxins into the environment [or] treating workers badly...But that logic works less…now that consumers, activists and governments have begun to punish such behaviour…This has helped the notion of socially responsible investing...socially responsible investing [funds] have grown nine times faster that the wider universe of investments since 2005 [also refers to BP]