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EU: Apple faces privacy complaints over alleged digital tracking of iPhone users
Apple faces two privacy complaints in Europe by privacy rights non-profit Noyb. The complaints, filed in Germany and Spain, contend that the setting of a unique device identifier that Apple assigns to each iPhone for third parties to track users for ad targeting breaches regional privacy laws on digital tracking because iOS users are not asked for their consent for the initial storage of the identifier. In a statement, Apple strongly denied the complaints had merit.