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26 Jul 2021

Otiato Guguyu, Business Daily (Kenya)

Kenya: Safaricom to hide identity of users of mobile money platform following reports of widespread misuse of clients' data by firms

"Safaricom to hide identity of Lipa na M-Pesa users"

Safaricom will introduce a feature blocking customer contact details when making payments through Lipa na M-Pesa to curb personal information being traded to advertisers or fraudsters. The telco will only display the first and last few digits of a phone number, blocking the middle and effectively hiding the contact of the customer.

This is akin to the model banks use when sending account numbers to avoid disclosing details of their clients. At present, people paying for goods and services leave their numbers and names with thousands of merchants.

Part of the following timelines

Kenya: Survey reveals private firm sharing clients' data with third parties without consent; Safaricom takes measures to curb unlawful data sharing

Kenya: Court allows Safaricom subscribers to join a class action suit over alleged breach in private consumer data