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7 Sep 2003

Severin Carrell, Independent [UK]

Politically correct down to a T: the rise of ethical chic

Now an American firm claims to have an alternative to the high street brands beset by accusations of child labour, starvation wages and death-trap factories. American Apparel, a small clothing company from California, claims it is to be the first brand to make stylish "sweatshop-free" clothing...the anti-sweatshop charities believe American Apparel could prove to the likes of brands such as Gap, Nike, Levi's and Adidas that better wages and conditions do pay [also refers to ethical apparel firms SweatX & Ethical Threads]