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13 Feb 2023

Marion Deslandes, Fashion Network

Turkey: Fashion brands announce commitments to workers affected by earthquake

"Fashion retailers make donations after earthquake in Turkey and Syria" 13 February 2023

...clothing companies are mobilising to help those in Turkey and Syria affected by the earthquake of February 6. To date, the earthquake has caused the death of more than 33,000 people in the two countries, where several fashion brands are established and source their products from local manufacturers...

Decathlon's first priority was to ensure that its 2,400 employees in Turkey "were safe and sound, and to give them all the support they needed. Three of our 42 shops in the country have been seriously impacted by this disaster."

Decathlon employees in Turkey collected and sent materials to the affected areas, including warm clothing and winter equipment, amounting to one million euros. In addition, Decathlon says it has set up a €1 million solidarity fund managed by the King Baudouin Foundation to support NGOs in the area...

Inditex...has announced that it has donated 3 million euros to the Turkish Red Crescent, "to support humanitarian aid efforts following the earthquake". With the support of its local producers it also provided 500,000 items of outdoor clothing to this NGO as well as AFAD, a Turkish body under the Ministry of Interior specialised in earthquake management...

H&M, which works with a hundred or so Turkish manufacturers, has also donated warm clothing and decided to provide financial aid of 930,000 euros to AFAD, while the H&M Foundation has given 468,000 euros to the Red Crescent and Save the Children associations.

The Scandinavian group has also ensured the safety of its teams, as has... Mango, which says that only one of its 1,300 Turkish employees is in hospital...Mango's "social action" department has started "sending clothes to the various areas affected by the earthquakes", and donated 150,000 euros to the Red Crescent...

Amazon is encouraging its customers to make donations... to the Red Cross and the Red Crescent. It also claims to have provided financial support to local NGOs (around 468,000 euros) and to have used its logistics to send blankets, tents, heaters, food, nappies, baby food and medicines to the disaster areas...

... the luxury group Kering...announced its intention...to make a financial donation...Louis Vuitton said that the funds already available through its partnership with UNICEF would be made available immediately to help families in Turkey and Syria. Finally, the Italian group OTB, owner of brands such as Diesel and Marni says it is providing support through the OTB Foundation, which has already been supporting the UNHCR (United Nations refugee agency) for several years.