Artículo
PR Flacks Beware: GRI Guidelines Call for the Full Story in Corporate Reports
A growing number of companies are supplementing their annual financial reports with yearly reports on their corporate citizenship. To try to promote the accuracy, comparability, and integrity of these reports, a new non-profit organization, the Global Reporting Initiative (GRI), has brought together a broad range of groups from around the world to agree to a common reporting framework. [refers to 3M, Cisco Systems, Ford, McDonald's, Procter & Gamble]