Artículo
The purpose of business is to win respect
Judging by readers’ e-mails, there is a deep unease about the way companies have been run and the role they play in communities... I suspect it is...respect...that people most crave from work: respect not just from their colleagues but from the world. No one wants to have to cringe when they tell people where they work. When, some years back, I talked to managers at Nike about the anti-sweatshop campaign against the company, they said the most damaging impact was on employee morale. People did not like their friends raising the subject.