The Business and Human Rights Centre invited Apple to respond to the publication "Addicted to the algorithm: How Big Tech lobbies to keep us hooked on social media" by Corporate Europe Observatory. Apple responded.

Thanks for reaching out.

We’d like to refer you to our submission on the Digital Fairness Act where we outlined Apple’s support for many of the policy goals of the DFA, including protecting the safety of children online and strengthening transparency and user controls online. 

The submission is publicly available and can be accessed here: https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/14622-Digital-Fairness-Act/F33096987_en. 

Across our products, we are continuously innovating to set the industry standard for privacy, security, and safety. While Apple works hard to provide the strongest possible protections to our users, the reality is that consumers continue to face increasingly complex risks when using online services. For years, Apple has publicly warned against the risk of providing data brokers with unfettered access to users’ sensitive information, notably to generate hyper-personalized advertising. Tackling unfair personalization practices enabled by dark patterns continues to be as crucial as ever to address such user privacy risks, in order to ensure users are not encouraged to engage in behavior that they otherwise would not have. The DFA creates an important opportunity to empower consumers in ways that protect their personal data and help them make informed choices across online services.