In 2001, [Cadbury’s]…created a formal board corporate social responsibility (CSR) committee…But when it comes to initiatives such as ethical sourcing, water conservation and reduction of carbon emissions…the company also recognises the need for functional executives to report to the board. One of the first initiatives…had been to sponsor studies of the company’s ethical sourcing of raw materials such as cocoa, nuts and sugar demanding the involvement not only of the CSR committee but also of managers working throughout the company’s supply chain. This is also true of the company’s recent decision to adopt the Fairtrade certification mark …as well as environmental initiatives such as reducing by almost 20 per cent the company’s consumption of water in producing regions where water is scarce…