Including diversity management in your company strategy is good for business. Besides the legal obligations for doing so, it is an inevitable and some might say ethical response to changing socio-demographic realities, which improves efficiency as well as your public image. That said, it appears that few organizations seem to appreciate the importance of managing diversity...In their paper "Diversity Management in Spanish Companies: Challenges, Opportunities and Good Practices"...IESE Business School's José Ramón Pin, Pilar García Lombardía and Ángela Gallifa...the authors look to the example and good practices of selected companies that have decided to adopt diversity as a source of efficiency and good business ethics...[such as] Caja Madrid...Marco Aldany...Hewlett-Packard...IBM...