The 100 most creative people in business 2012 - No. 1 - Ma Jun, Director, Institute of Public and Environmental Affairs

Ma founded the not-for-profit Institute of Public and Environmental Affairs (IPE) in 2006. Since then, more than anyone else in China, Ma has channeled the power of the Internet and the optimism of China's younger generation into a force for environmental change...[refers to Apple, Siemens, Walmart, Coca-Cola, GE, Levi Strauss, Microsoft, Nike]