Valérie Murat, a founder and spokesperson for “Alerte aux Toxiques!” (Toxic alert!) in France was prosecuted for denigration in the fall 2020 by the Interprofessional Council of Bordeaux Wine (CIVB) and 26 other complainants. The complaint came after Murat spoke out about the toxic nature of conventional wine-growing practices in the Bordeaux region to produce wines labeled HVE or sold as environmentally friendly in France. CIVB argues that the remarks made by Murat are denigrating and undermine the good reputation of Bordeaux wines. The legal action includes 125,000 euros in compensatory damages.