Global cosmetics and skincare giant Yves Rocher received harsh criticism after the company laid off 124 workers in Turkey on the grounds that they had joined a trade union... SumOfUs, a global advocacy group that campaigns for workers' rights, claimed that the workers were laid off after joining the trade union Petrol-İş, an affiliate of IndustriALL Global Union... Drawing attention to the Yves Rocher marketing strategy that emphasized the empowerment of the women, [SumOfUs's] petition said: "Yves Rocher pretends to defend great human values and take action for the emancipation of women, but it should practice what it preaches with its own employees! As the vast majority of these workers are women who work in undignified conditions to make the cosmetic products that are then sold under an ethical label"...