Thomas Cook Signature, along with other UK tour operators, works with a local tour company in Amsterdam which has introduced the excursion to the famous red light district in response to requests from visitors. Thomas Cook provides this professionally-organised tour as one of several options for its visitors to Amsterdam. Whether the option is taken is at the customer's discretion. It is also important to note that Thomas Cook Signature is a specialist arm of the Thomas Cook group rather than the mass market, family holiday operator.