To [Harvard Business School professor] George C. Lodge [multinational companies are] the solution [to poverty] -- and the only one... His proposal would see the world's biggest multinational corporations, with the support of charities and the United Nations, set up and manage aid projects with the eventual aim of making a profit... His book calls for the establishment of the World Development Corporation (WDC) -- an aid organization which while "blessed" by charities and the UN, would be run by multinationals on strict business lines. [envisions management & projects involving firms such as Nestlé, Cemex, Ericsson, Unilever, BP, Shell]