Human Rights First President and CEO Elisa Massimino is urging Microsoft CEO Steven Ballmer to implement a series of changes to strengthen company efforts to protect fundamental rights. In a letter sent to Ballmer after a New York Times article exposed Russia's attempts to crack down on civil society groups with the help of Microsoft, Massimino urged the company to abandon such efforts and to develop relationships with Russian civil society activities who could identify and ensure a rapid response to future incidents.