Asda has its sights trained on becoming Britain’s number one cheap fashion retailer. But…it’s falling behind in its efforts to improve conditions for women workers in poor countries, whose wages are keeping them trapped in poverty…Asda has not completely ignored pressure to pay better wages…and the company is following an industry trend to implement projects in a small number of garment factories… ActionAid calls on Asda and all other garment buying companies to:…Ensure that prices paid to factory suppliers cover the cost of a living wage. Ensure that workers and their representatives…promote trade union rights in factories. [also refers to positive initiatives by Marks & Spencer, Primark, New Look]