Fast forward to today's generation of business leaders and you hear a very different attitude being expressed: that it is essential for senior executives both to have a nuanced understanding of the major societal forces shaping our world, and to know where and how to respond for the good of their organization and for society as a whole. [on report led by Ashridge Business School, Intl. Business Leaders Forum, which interviewed heads/former heads of Coca-Cola, Diageo, BP, Shell, Anglo America, IMC Pan Asia Alliance Group, Accenture, other firms]