[A] major theme of the forum was for Europe and European companies to implement global CSR initiatives, in particular the UN guiding principles on business and human rights, the OECD guidelines on multinational enterprise and the concept of 'integrated reporting...The danger of retreating to the polarisation of the past was evident with one NGO threatening a walk out if CSR actions were only voluntaristic, and one business association saying new legislation would 'kill off CSR'...In essence, this is about changing business culture away from the fatal short-termism of recent years, and supporting business to be genuinely sustainable in the long-term - for itself, for its people and for the planet.