"Bella Hadid's Adidas advert dropped after Israeli criticism", 20 July 2024

Adidas has dropped the supermodel Bella Hadid, who is half Palestinian, from an advertising campaign for retro shoes referencing the 1972 Munich Olympics.

Israel had criticised the choice of Ms Hadid. It accused her of hostility to Israel and noted that 11 Israeli athletes had been killed by Palestinian attackers at the Munich Games.

Adidas subsequently apologised and said it would "revise" its campaign.

[...]

BBC News has contacted Hadid's representatives for comment.

...images of the American model wearing the shoes prompted criticism, including on Israel's official account on X (formerly Twitter).

"Guess who the face of their campaign is? Bella Hadid, a half-Palestinian model," a post read on Thursday.

[...]

Other social media users defended Ms Hadid and called for a boycott of Adidas following the move to pull the campaign.

Adidas confirmed to AFP that Hadid had been removed from the campaign.

In a statement provided to the news agency, the company said it would be "revising the remainder of the campaign" with immediate effect.

"We are conscious that connections have been made to tragic historical events -- though these are completely unintentional -- and we apologise for any upset or distress caused."

[...]