[The Zimbabwe Environmental Law Association and Danish Institute for Human Rights released a report on the implementation of the UN Guiding Principles in the retail and banking sectors in Zimbabwe and some of the findings are]:..retail and banking sector companies in Zimbabwe have not systematically addressed their human rights impacts. Whilst they have put in place corporate social responsibility initiatives, these are in no way couched as measures to address human rights impacts, but simply haphazard approaches to improve corporate image for consumers and clients...Companies in the retail and banking sectors are clearly concerned about maintaining their reputation, yet they have not considered the damage to their reputation in the case of being complicit in gross human rights abuses...Whilst acknowledging that tracking human rights issues deep down into supply chains is not easy, this paper makes a case for companies to cooperate with civil society organisations and the Zimbabwe Human Rights Commission (ZHRC) to take the first steps, at least, toward facing this challenge...