المقال
[PDF] Doing Business in a Multicultural World: challenges and opportunities
Business success today has much to do with a company’s ability to understand and respect the communities in which it operates. This is reflected in cultural initiatives, partnerships with communities, greater emphasis on “conflictsensitive” business practices and celebration of diversity in the workplace. [refers to initiatives by Abu Dhabi National Energy Company, American Express, BMW, Cisco, Coca-Cola, Daimler, Deloitte Touche Tohmatsu, Endesa, General Motors, HSBC, IBM, Infosys, Kel 12, Kordsa Global, Manpower, Mas Holdings, Newmont, Titan, TLB Destinations, TUI, Weyerhaeuser]