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Adidas says BDS not behind end of Israel football sponsorship

Author: i24NEWS, Published on: 3 August 2018

The Boycott, Divest, and Sanctions (BDS) movement against Israel claimed victory... after Adidas ended its sponsorship of Israel’s Football Association (IFA), though i24NEWS has learned that the German sports giant’s decision was in no way politically motivated. “Adidas can confirm that the existing agreement [with IAF] was not extended beyond the agreed term,” an Adidas spokesperson told i24NEWS. The decision was “not politically motivated,” and Adidas “wishes to thank Israel Football Association for its collaboration and wishes it much success,” according to the statement.Despite the fact that Adidas claims the decision to end the sponsorship agreement is not related to the global campaign to boycott Israel, BDS released a statement under the headline, “Team justice scores. Adidas no longer sponsoring Israel Football Association”... The IFA, according to BDS, has six football teams representing Israeli settlements in the West Bank, which are considered illegal under international law...

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