Asia: Campaign spotlights health dangers to young women promoting major beer brands

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1 May 2005

[DOC] Private Sector Partnerships: A Case Study documenting CARE Cambodia’s partnership with Heineken International 2003 - 2005

Author: CARE International in Cambodia

This report documents the private sector partnership between the NGO CARE Cambodia and the brewery Heineken...The partnership began with the implementation of the Selling Beer Safely project to help contribute to the improved health, general well-being, and safety of beer promotion women in the workplace, through provision of health education, policy changes and better understanding of their situation in the workplace...Both the ILO report and the SBS baseline survey recorded disturbing evidence of widespread verbal, physical and sexual abuse suffered by the women either during their working hours or as they travelled home or just as they arrived home, having been followed by customers who wanted sex...Heineken had an understanding of working ethics, appeared to be making a real effort, and had a plan for the region. Moreover, Heineken was open to addressing the real needs of the [women] [also refers to Carlsberg, Budweiser (part of Anheuser-Busch), Fosters, San Miguel (part of San Miguel Corporation), Interbrew (now InBev), CamBrew, Stella Artois (part of InBev), Beck's (part of InBev), Bass (part of InBev)]

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