Australia's highest court has upheld a new government law on mandatory packaging for cigarettes that removes brand colours and logos from packaging. The law requires cigarettes to be sold in olive green packets, with graphic images warning of the consequences of smoking. Leading global tobacco manufacturers, including British American Tobacco and Philip Morris, had challenged the law…Authorities have said that plain packaging of cigarettes will help reduce the number of smokers in the country…However, tobacco manufacturers have argued that removing their brand names and company colours from packets will lead to a drastic cut in profits…[M]any other countries such as New Zealand, India, the UK and even some states in the US have been contemplating taking similar measures in a bid to reduce the number of smokers. [also refers to Imperial Tobacco]