Mr Joyce led the airline’s highly visible promotion of same-sex marriage during the 2017 plebiscite and says Qantas’ brand is stronger than it’s ever been, a testament his public position worked for the company.

...Where other brands have gone backwards, “we’ve seen our brand improve in the last few years, supporting marriage equality, supporting gender equality and indigenous rights,” he said.

...Mr Joyce said Qantas backing the “yes” campaign was about wanting a “fair go” for the LGBTI community.

“We want a fair go for the female community, we want a fair go for the indigenous community, we want a fair go across the board, and that’s why we feel passionate about getting this right,” Mr Joyce told around 130 female pilots from 30 airlines.