...[F]or a decade a partnership has been flourishing between ... [UNICEF and Ikea] in an attempt to reduce child labour in the developing world — a corporate-charitable tag team formed amid concerns in the mid-1990s that child labour was being used by sub-contractors in Ikea’s supply chain of carpet manufacturers in India and Pakistan…Marianne Barner, Ikea’s head of social responsibility, insists that such philanthropy is far from a PR exercise... Unicef, which insists that it does not work with companies whose commitment to development is fleeting or motivated by self-interest…Unicef and Ikea recognise that a compromise must be reached...Eventually, the aim is to replace the child in their role, preferably with a family member to guarantee the household’s income.