Primark is a retailer that divides the nation. To many, it is a shoppers' paradise of amazing bargains. For others, the cut-price clothing chain represents fast fashion, exploitation and capitalism at its worst. Embarrassed by a BBC exposé in January…the firm… [is] employing its first ever "ethical trading director"...Katherine Kirk['s] appointment [is] viewed with outright suspicion or as a welcome step forward by campaigners. A new computer system to monitor supply lines is also being introduced…Ray Ellis, a business analyst at parent company Associated British Foods, said…"This is a demonstration of Primark's commitment to improve working conditions..."…Jim Cranshaw...[from] People & Planet, was sceptical about how much would change following Ms Kirk's arrival. "Primark's appointment of a new ethical trading manager should be viewed with suspicion given their previous record," he said.